Blue Belt Certification Course in Cleveland

Blue Belt Certification Course

Take your New Product Blueprinting skills to a new level with Blue Belt certification. As a graduate of this certification workshop, you’ll become part of an elite group of Blueprinting experts, with an impressive new level of personal mastery and ability to coach others.

You’ll join Dan Adams and several of AIM’s top trainer/mentors in an intimate setting, using engaging and immersive learning methods. Your fellow learners—no more than 12-15—will include some of today’s top Blueprinting practitioners from leading B2B firms across many industries.

Advanced Skills + Blue Belt Schedule: 4 ½ days, Monday June 12 (8:30am) to Friday June 16 (noon)… with continental breakfast at 7:45-8:30am each morning.

Blue Belt only (Advanced Skills already completed) Schedule: 2 ½ days, Wednesday June 14 (8:30am) to Friday June 16 (noon)… with continental breakfast at 7:45-8:30am each morning.

Location: The workshop will be held at The Dively Conference Center at Case Western Reserve University in Cleveland, OH, just steps away from the world-famous Cleveland Museum of Art and Museum of Natural History.

Prerequisites: 1) Completion of core New Product Blueprinting training (workshop or TEAM e-MMERSION®), 2) engagement on a real Blueprinting project team, and 3) completion of all 31 e-learning modules. (If needed, free pre-workshop “refresher” e-learning access is available by contacting Ann Eiden.)

Course Content: You learned a lot in your core New Product Blueprinting training, but now you’ll “go deeper” and cover completely new ground. You’ll learn how to…

• Use online WikiBlueTM to quickly access Blueprinting’s growing body of knowledge
• Build highly-effective value calculators, with hands-on practice
• Integrate Blueprinting with company systems, e.g. strategic planning and stage-gate
• Use exciting new features in web-enabled Blueprinter 5.0 software
• Coach your new product development teams to greater speed and effectiveness
• Establish advanced Blueprinting metrics and tracking systems for your company
• Use simulation games to coach greatly improved probing skills
• Diagnose organizational roadblocks to profitable, sustainable organic growth
• Improve company selection of target markets and project scopes
• Explain the underlying “whys”—not just “hows”—of all 7 Blueprinting steps
• And much, much more

Learning Approach: You’ll learn to both master and coach this material through immersive class and breakout sessions, including…

• Case Studies: Simulate situations a coach is likely to confront, developing skills to help teams in such cases
• Principles: Master underlying principles that let you address a broad range of questions & problems
• Role-plays: Practice interviewing & other skills in team breakouts… and gain the ability to coach these skills
• Common Questions: Try to answer questions coaches often face… and build greater depth and insight
• Personal Application: Participate in individual breakouts, focusing advanced skills on a real company project
• Stump-the-Coach: Be part of either the “problem team” or the “coaching team” … followed by a critique

Take-aways: Graduates will receive:

• Blue Belt certificate
• Access to “continuing education” coach-only AIM webinars
• Access to coach-only portions of the AIM e-Learning Center
• Permission to download and use over 40 coaching resources
• Access to WikiBlue online body of knowledge
• 1-Year access to web-enabled Blueprinter 5.0 software
• Inclusion in special coach-only communications from AIM
• Credentials to pursue Black Belt certification

Hotel: Several hotels are available in the area. Clients usually choose to stay at historic Glidden House mansion—just one block from the Dively Center and Courtyard by Marriott Cleveland University Circle.

Parking: Available at the Ford Road Parking Garage, 1980 Ford Drive, Cleveland, Ohio, 44106. Your parking will be validated.

Attire: Business casual: Consider a light sweater or jacket for your comfort.

Fee: $6800. Includes all program materials, continental breakfasts, luncheons, breaks, Thursday evening graduation dinner, and “take-aways” listed above for the 4 ½ day program. If you have already completed the Advanced Skills training and are only attending the 2 ½ day program, the fee is $4800.

Early Bird and Group Discount: Two discounts are available for early registration for the training as described below. These discounts cannot be combined.

A $1000 ‘early bird’ discount will be applied for all reservations made by April 1 (please enter code BLUEBIRD5-CLE17), in the ‘enter promotional discount’ above to receive your discount for the full-week program, and $600 for the 2 ½ day (code BLUEBIRD-CLE17).

If a company registers 3 for a single Blue Belt Certification workshop, a fourth will be able to attend the same session at no charge. To apply this discount, 3 will need to be registered by April 15. Once three have registered, we will send a code to apply to the fourth registration (a discount of the full price of tuition).

Cancellation: Full refund if cancelled 30 days prior to workshop; 50% refund afterwards.

Information: For logistics details, contact ann.eiden@theaiminstitute.com. For content questions, contact scott.burleson@theaiminstitute.com.